The enterprise IoT market is highly competitive and suppliers need to address some fundamental questions to ensure ongoing success. The TecFutures report on Unlocking Value in Enterprise explores these questions and more and is based on interviews with leading CSPs in the IoT space.
Which markets should you focus on?
Suppliers need to gather sufficient insight to make strategic and tactical choices about the markets they want to be active in. This means understanding the market trends, market size, and competitive intensity to fully act on the commercial risks and opportunities.
What service portfolio should you offer?
Suppliers have to decide on the portfolio of services they plan to offer in their chosen markets. Some will be mandatory services, but others can be designed as differentiating services. However, it is important to understand the demand for different potential services.
How do you communicate your value proposition?
Suppliers will need to create a program of marketing communications to convey market position and differentiating value to their target markets. The exact choice of communication will depend on supplier marketing objectives as well as market receptivity to specific campaigns.
How do you differentiate in competitive markets?
Suppliers need to be fully aware of competitor positioning, strengths and weaknesses, as well as market ‘white space’. This will aid the development of differentiated services supported by the correct communications, all of which they must ensure matches market needs.
You can download the free report here.
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