TecFutures has analysed the strategic options facing connectivity providers in 2025 wanting to grow their business. Here we assess three strategic actions that connectivity providers can take to expand their messaging business.
1. Develop Omnichannel Messaging Solutions
Businesses today are seeking to engage with customers across multiple channels—SMS, email, social media, and in-app notifications—to create seamless customer experiences. By offering omnichannel messaging solutions that integrate SMS with popular messaging apps like WhatsApp, Facebook Messenger, and even newer RCS (Rich Communication Services), providers can help businesses reach customers on their preferred platforms. This approach can also include interactive and rich-media capabilities, appealing to sectors like retail, banking, and customer support.
Actionable Advice: Focus on an integrated messaging platform that consolidates various messaging channels under one interface, allowing clients to create consistent, multichannel engagement strategies.
2. Prioritize Security and Compliance with Industry Standards
Security and regulatory compliance are top concerns for businesses that use messaging services, especially in sectors like finance and healthcare. By ensuring that messaging platforms comply with regulations like GDPR in Europe or HIPAA in the U.S., providers can enhance the appeal of their messaging services. Offering features like two-factor authentication (2FA) and encrypted messaging helps build trust with clients and differentiates the service from competitors.
Actionable Advice: Build strong security features and highlight compliance with major regional and industry-specific regulations, as this can attract clients with high security and compliance needs.
3. Introduce Flexible Pricing Models and Usage Analytics
Competitive pricing models that include pay-as-you-go, bulk discounts, and customizable plans based on usage patterns can attract clients looking to manage costs effectively. Additionally, providing analytics on message delivery, response rates, and user engagement enables clients to optimize their messaging strategies. This data-driven approach can help businesses maximize their ROI on messaging campaigns and incentivizes them to scale their messaging usage over time.
Actionable Advice: Offer tiered pricing options and implement analytics tools within the messaging platform to help clients monitor and improve engagement, making the service more valuable and encouraging growth in usage.
About TecFutures
TecFutures is a different type of 'boutique' market analysis / market strategy business. With a unique combination of tailored flexibility and research-driven insights, we are geared to support our clients' growth with speed and agility.
Unlike many consultancies that offer generic solutions, TecFutures provides client-specific, actionable analysis focused on the telecoms, messaging and IoT sectors.
Additionally, our flexible engagement model—with options for high-impact projects and ongoing monthly retainers—means our clients receive exactly the level of support they need, without long-term commitments, enabling rapid response to evolving business demands.
Why engage with TecFutures?
Transform your Challenges into Growth with Expert Insights and Agile, Tailored Engagements
TecFutures can be your partner dedicated to actionable, sector-specific guidance, designed to help you adapt swiftly and strategically in the ever-changing telecoms market.
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TecFutures’ unique flexibility allows clients to select high-impact, research-based support on their own terms, whether for one-off projects or ongoing advisory services.
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